A Magical Valley Turns 80
The Moomins, created in 1945 by Finnish-Swedish author and artist Tove Jansson, are celebrating their 80th anniversary in 2025. These gentle, hippo-like characters from Moominvalley have captured hearts across the globe with stories that mix whimsical adventures and Nordic wisdom. Loved in over 50 countries, the Moomins continue to inspire readers young and old.
“Eighty years on, the Moomins still invite the world to slow down, cherish nature, and find adventure in life’s quiet moments.”
Surrounded by friends like Snufkin, Little My, and Too-Ticky, the Moomin family face life’s challenges with humor, kindness, and a deep love for nature. Jansson’s timeless themes of friendship, resilience, and environmental harmony remain as relevant today as they were eight decades ago.

Global Icons – From Storybooks to Theme Parks
From their first illustrated book, the Moomins have grown into a worldwide cultural phenomenon. Today, they appear in animated TV series, theatre shows, museums, and merchandise. Moomin cafés can be found in Finland and Japan, and entire theme parks like Moominworld in Naantali and Japan’s Moominvalley Park attract visitors year-round.
In Helsinki, the anniversary celebrations include the Tove Jansson: Frescoes and The Hobgoblin’s Hat exhibition at HAM Helsinki Art Museum (April 25, 2025 – January 4, 2026) and a special Architecture & Design Museum show opening October 10, 2025. Both highlight Jansson’s artistic legacy beyond the books.
Experience the Moomin Lifestyle in Finland
The Moomins are more than charming characters – they embody the Finnish way of life: slowing down, appreciating nature, and valuing community. For travelers, experiencing Moomin culture is also a way to connect with Nordic traditions.
Moomin Traveler’s Checklist 2025/2026
- Visit HAM Helsinki Art Museum for the anniversary exhibition.
- Spend a day in Moominworld, Naantali.
- Discover Tove Jansson’s art in Helsinki.
- Enjoy themed drinks in a Moomin café.
- Read Comet in Moominland on your way to Finland.